[August 22nd, 2012]
Toyota reversing the Virtual<>Real
Posted by micnit
By now, the exodus into the virtual has been in so many movies, one does not care to count. But this commercial by Toyota plays with the reversal of that idea. At the same time, it is a kind of a deja-vu.
… that is if you still remember Ethan Vogt’s Volvo 50 machinima Game On.
Linked from cary ng on Vimeo.
Curious thing to see how our perception changes. Now, that we encounter new car models in video games, clearly all design for these machines is highly digitized, and even our driving experience in them is full of digital toys, maybe it only makes sense to also start the commercial in the virtual world.
Fun thing to track this via machinima, though.